Ananth Narayanan Vydianathan

About Ananth Narayanan Vydianathan

I’m a Senior Analyst with 6+ years of experience driving business operations, CRM process optimization, and revenue analytics for leading global brands. My passion lies in turning data into strategic insights that power growth, streamline operations, and improve partnership outcomes. Throughout my career, I\'ve delivered impactful results — from building KPI dashboards that inform GTM strategies to optimizing payment systems that added millions in GMV. I have a strong background in CRM tools like HubSpot, combined with technical expertise in SQL, Tableau. I thrive in cross-functional environments, collaborating closely with sales, partnerships, and analytics teams to drive efficiency and innovation. Currently, I’m focused on leveraging my skills to build smarter, scalable processes that enhance business performance and customer experience.

Experience

1. Senior Business Analyst

   LatentView Analytics

   Sep 2022 — Present · Chennai, IN

   Leading product analytics initiatives for a leading global firm, with a focus on driving product adoption and customer engagement. Skilled in designing and analyzing A/B tests, leveraging SQL for in-depth data analysis, and building actionable dashboards in Tableau to deliver insights that inform product strategy and growth.As part of the Payment Analytics team, I have shared in-depth insights for a major U.S. e-commerce firm, focusing on buyer experience and revenue optimization.Real-Time Account Updater (RTAU): Enhanced buyer experience by allowing payments with expired cards at checkout, adding ~$20M in GMV and reducing costs.New Form of Payment (FOP): Helped launch a new payment method, increasing revenue share and global footprint. The Share of Wallet for this FOP has shown steady growth post-launch.Continuously analyzing buyer behavior to drive enhancements that create a positive business impact.As part of the Sales Analytics team, I worked on initiatives to enhance sales efficiency and performance tracking:Improved BDR and AE team attribution by 15%, enabling better performance tracking.Enhanced sales conversion funnel visibility, increasing deal tracking accuracy by 10%.Developed real-time performance dashboards for 200+ sales professionals, leading to a 12% boost in sales forecasting accuracy.

Education

• Shanmugha Arts, Science, Technology and Research Academy

  Bachelor's degree

  2013 — 2017

• Stoa

  General Management

  2023