Uzra Butt

About Uzra Butt

A marketing manager\'s work is highly collaborative. They often bring together the…

Experience

1. Marketing Specialist

   Edurec

   Oct 2017 — Present · Jodhpur, IN

   A marketing manager’s job is to promote a business, product, or service. They make sure that the company is communicating the right messaging to attract prospective customers and retain existing ones.The role is typically filled by a mid-career marketing generalist. Marketing managers often plan and oversee a broad range of activities, including launches, advertising, email campaigns, events, and social media. But the specific duties and activities will depend on the size and structure of the company.For example, while a marketing manager at a smaller company usually takes a \"do it all\" approach, one at a larger organization with established digital, product, or content marketing groups may adopt a more specific focus based on the needs of the business. No matter what type of organization, marketing managers need to know how to build programs and campaigns, collaborate with teams such as product and sales, and report on marketing metrics.Marketing managers also need a deep understanding of the addressable market, target audience, and how the product or service they are promoting helps solve customers\' pain points. Conducting market research and creating buyer personas are both essential for determining how to best engage and empathize with customers.