Uzma Pathan

About Uzma Pathan

Hello! My name is Uzma Pathan and I am a creative with a passion for digital marketing. I graduated from The University of Texas at Austin in 2023 with a Bachelor of Science in Advertising and a minor in Business Administration. I am a creative and hardworking individual with a strong background in digital marketing and 2 years of experience working in the field. I have worked in marketing in a variety of different industries from education to entertainment. I heavily values learning new skills in my field which has motivated me to earn multiple certifications in social media analytics and has also driven me to take up multiple unpaid opportunities to accelerate my career growth.Influencing consumer psychology is an exciting challenge, and what better way to do it than social media?If you would like to see some of my work, feel free to check out my portfolio: https://uzmap303.wixsite.com/myportfolio

Experience

1. Creative Associate

   Atlas Reality, Inc

   Aug 2025 — Present

   As a Creative Associate for Atlas Reality my responsibilities include-Editing and produce UA focused video ads -Translating and localizing videos using tools like HeyGen, ensuring copy and voiceoverfits international markets-Designing static ads that drive strong CTRs across Meta, Google, and DSPs-Collaborating on creative briefs and bringing concepts to life quickly with speed anditeration in mind-Reviewing ad performance weekly, identifying top performers and under performers, andsuggesting creative tweaks-Delivering multiple versions and formats per platform spec (9:16, 1:1, etc.) for A/Btesting

Education

• The University of Texas at Austin

  Bachelor's degree, Advertising