Randy King

Senior UX Researcher | UX Strategy, Product Discovery, Usability Testing, Mixed Methods, Jobs-to-be-Done | B2B & Consumer Digital Products

Role
Staff Design Researcher at Visa
Location
Austin, TX, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Randy King

I’m a strategic UX researcher and former brand strategist with nearly 30 years of experience applying behavioral insight and mixed methods to help teams move faster and smarter. I’ve worked across fintech (Charles Schwab), source-to-pay and field ops platforms (Workrise), energy and infrastructure, and consumer brands.My background spans generative research, JTBD, usability testing, and stakeholder alignment. I specialize in helping product and design teams reframe problem spaces, uncover user decision-making patterns, and translate research into roadmaps that drive clarity and cohesion.Past clients and collaborators include Schwab, Workrise, USAA (via Campbell Ewald), the US Air Force, AARP, and Virgin. I’ve delivered results across high-stakes environments, from UHNW banking to oil & gas field operations to public-sector transformation.

Experience

  1. Staff Design Researcher

    Visa

    Sep 2025 — Present · Austin, TX, US

Education

  • Wake Forest University

    Bachelor of Science (BS), Business Administration and Management, General

    1992 — 1996

  • The University of Texas at Austin

    UX/UI Bootcamp, UX/UI Design

  • Miami Ad School

    Account Planning

    1999 — 1999

Skills

  • Outdoor Advertising
  • Integrated Marketing
  • Creative Strategy
  • Mobile Marketing
  • Brand Management
  • User Experience
  • Customer Insight
  • Digital Marketing
  • Relationship Marketing
  • Media Planning
  • Online Advertising
  • Digital Media
  • Brand Architecture
  • Creative Direction
  • Advertising
  • Interactive Advertising
  • Brand Development
  • Direct Mail
  • Direct Marketing
  • Interactive Marketing
  • Strategy

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Randy King — Staff Design Researcher at Visa in Austin, TX, US | Unifers