Amrita Singh

About Amrita Singh

I specialize in building scalable, user-centric products that align business objectives with customer needs. With a data-driven approach, I optimize product strategies, improve retention, and drive measurable impact. Defined a growth-focused product roadmap, balancing business priorities, user needs, and compliance standards. Led market & user research to identify pain points, uncover opportunities, and enhance product adoption. Developed and iterated product features, leveraging data insights, usability testing, and A/B experiments. Worked cross-functionally with design, engineering, and stakeholders to ensure seamless execution. Impact & Results: 30% increase in user retention & satisfaction by refining product experience. Strengthened accessibility & inclusivity, driving adoption across diverse user segments. Improved business KPIs by aligning UX improvements with growth metrics. Specialization & Expertise: Product strategy & growth (North Star Metrics, Retention, Monetization) Data-driven decision-making (A/B testing, user insights, analytics) Product execution (Roadmaps, prioritization frameworks, cross-team collaboration) Industry tools: Amplitude, Mixpanel, GA4, Figma, FigJam, Framer Let’s connect! If you’re looking to scale product adoption, improve retention, and drive business growth, let’s chat. Together, we can build products that truly make an impact.

Experience

1. Senior Product Designer

   Coforge

   Mar 2023 — Present · Gurugram, IN

   At Coforge, I was entrusted with enhancing the usability and accessibility of the iEngage dashboard and mobile applications, designing ERP screens across various digital platforms. My goal was to lead the end-to-end design process, ensuring our solutions met both business objectives and user needs while adhering to the highest accessibility standards. To achieve this, I:Led comprehensive user research to understand the core needs.Designed wireframes and prototypes to bring intuitive user flows to life.Integrated design systems and accessibility features for inclusive experiences.Collaborated with cross-functional and agile teams for alignment. Our accessibility-focused designs led to a 30% increase in user satisfaction and set a new standard for inclusive, user-centered solutions within the organization. This experience reinforced my dedication to creating impactful, accessible designs and strengthened my belief in the power of collaboration and innovation.Key Skills: UI/UX Design | Prototyping & Wireframing | Accessibility Design Cross-functional Collaboration | Design Systems | Agile Methodologies Expertise in Figma, Sketch, Adobe XD, Framer, Google Analytics and InVision Learning Pega and Javascript

Education

• Amity University

  Bachelor's degree, Journalism and Mass Communication