Christian Reich
User Experience Principal @The Home Depot
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WORK HISTORY
User Experience Principal @The Home Depot
Atlanta, GA, US
Driving end-to-end experience strategy for Pro customer products and services as a key member of the UX leadership team supporting 20+ designers and researchers. Partner with senior product, engineering, and data science leaders to deliver innovative solutions that expand market share.• Led experience vision and service design for a new trade credit program driving hundreds of millions in revenue and market share growth; integrated with selling, payment, financial, and loyalty systems.• Conduct rapid problem and solution discovery to inform the vision for complex, cross-functional initiatives.• Mentor and coach designers while championing initiatives to build a high-performing, customer-centered design culture.• Facilitate strategic workshops with senior leaders (Sr. Manager–SVP) to align roadmaps, prioritize initiatives, and drive decision-making grounded in customer experience insights.• Implemented an organization-wide experience measurement strategy connecting UX metrics to measurable business outcomes across the customer journey.• Developed customer archetypes and a research-based “fact pack” to equip teams with actionable insights into diverse customer segments and workflows.
EDUCATION
Georgia Institute of Technology
Master of Business Administration - MBA, Management of Technology
University of Tampa
Bachelor's Degree, New Media Production
SKILLS
ABOUT CHRISTIAN REICH
I’m a UX and product strategy leader with 12+ years of experience driving customer-centered innovation in complex, enterprise environments. I specialize in transforming insights into scalable, end-to-end experiences that deliver measurable business value across B2B, retail, e-commerce, and mobile platforms.Known for aligning cross-functional stakeholders around a shared vision, I bring clarity to ambiguity and accelerate execution through strategic facilitation, system thinking, and a strong bias toward action. I’m passionate about mentoring teams and building cultures where design drives outcomes—not just outputs.Key Achievements: • Established and scaled the first UX practice for a Fortune 100 global e-commerce team, driving innovation and scalability. • Led experience vision and service design for Home Depot’s new trade credit program, contributing hundreds of millions in new revenue and market share growth. • Transformed pricing management at Home Depot, reducing workflows from two weeks to under one hour through user-centered digital solutions. • Launched a scalable B2B e-commerce platform in the Asia-Pacific market, expanding global reach for a major IT distributor.Let’s connect if you’re focused on aligning teams around a vision, unlocking business value, and scaling customer-centered innovation.
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