Uttara Thakur
Data and AI Product Marketer at IBM | Product Marketing | B2B Marketing | Positioning | Messaging | Go-to-Market Strategy | Demand Generation | Ex-Deloitte | Ex-Axis Bank
- Role
- Product Marketing Manager, Data and Ai, Worldwide at IBM
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Uttara Thakur
Curious and result-driven Product Marketing Manager passionate about building compelling narratives that connect products with customer needs. Currently at IBM, I focus on positioning, messaging, and buyer persona development, while leading go-to-market strategies for new feature launches. My work spans content creation, webinars, partner marketing, digital journeys (web, trials, demos) and sales enablement — all aimed at driving adoption and growth.Before IBM, I led marketing for Visionet BFSI, shaping GTM strategies and delivering multi-channel campaigns to strengthen SaaS product visibility and accelerate business growth. Earlier at Axis Bank, I managed flagship engagement programs for HNI customers and 150+ merchant partnerships, driving higher spends and loyalty through contextual, real-time marketing.What energizes me most is the blend of strategy and execution — distilling market insights into differentiated positioning, equipping sellers to win, and shaping customer experiences that drive measurable outcomes.Outside of work, I often turn to writing — poems or prose — as a way to channel curiosity and reflection. Always open to exchanging ideas on product marketing, growth, and storytelling: u••••••••@gmail.com
Experience
Product Marketing Manager, Data and Ai, Worldwide
Jul 2024 — Present · Bengaluru, IN
Own positioning, messaging and value proposition, aligning narratives to customer challenges and personas- Lead go-to-market strategies for new feature launches, including messaging, naming, content strategy and cross-functional readiness- Conduct market intelligence to influence product roadmap, GTM priorities, and analyst/press engagements- Drive sales enablement and content creation (battlecards, decks, one pagers, whitepapers, briefs, blogs etc.) that improved seller confidence and delivered 2–3× higher engagement than benchmarks- Deliver high-impact customer-facing webinars and partner marketing initiatives (joint value propositions, co-branded assets, partner marketing kits) that increase adoption and partner-sourced opportunities- Enhance buyer journey through digital touchpoints—optimizing product web pages, trials, and demos to boost engagement and conversion
Education
Rajghat Besant School
High School
2003 — 2008
K J Somaiya Institute of Management
PGDM Marketing
2016 — 2018
R.N.S. Institute Of Technology
Bachelor of Engineering (BE), Information Technology
2010 — 2014
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