Uttara Dhawan
Culture Insights | Brand Strategy | Qualitative Researcher
- Role
- Associate Vice President at The Third Eye Integrated Services
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Uttara Dhawan
Psychologist by training, cultural insight leader by practice, I’ve spent the last 10 years uncovering the ‘why’ behind human behavior to help brands see people more deeply and clearly. After an early foundation in clinical work and teaching psychology for 2 years, I transitioned into market research where I’ve led culturally grounded, insight-driven strategy across categories like FMCG, tech, healthcare, F&B, and media (OTT, GEC, film, music). My strength lies in connecting the dots between people, culture, and commerce - turning nuanced human truths into narratives that resonate and move the needle. I bring curiosity, empathy, and strategic clarity to every brief, working closely with teams and clients to unlock fresh perspectives- 1st Runner up, Best Research Paper at 33rd MRSI Annual Market Research Seminar 2025 - Unilever Excellence award for insight of the year, 2024- Finalist for MRSI Golden Key Award 2022, 2023 for Best Storytelling- Finalist for MRSI Golden Key Award 2023 for Best client servicing team of the year
Experience
Associate Vice President
The Third Eye Integrated Services
Apr 2025 — Present · Gurugram, IN
Education
Dr. B. R. Ambedkar University Delhi (AUD)
Master of Arts (M.A.), Psychosocial clinical studies
2013 — 2015
Ambedkar University, Delhi
Bachelor of Arts (B.A.), Psychology
2010 — 2013
Skills
- Event Management
- Event Planning
- Microsoft Office
- Mental Health
- Microsoft Excel
- Powerpoint
- Leadership
- Microsoft Word
- Market Research
- Management
- Psychology
- Research
- Teamwork
- Team Management
- Psychotherapy
- Qualitative Research
- Teaching
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