Utsav Bhattacharyya

Marketing Analytics & Consumer Insights @Sanofi

Paris, FR

Working on Global market performance startegy and Consumer Growth for Consumer Experience Analytics and Marketing Performance & data teams respectively at Sanofi Global Head Office. Social Listening Insights and formulating Marketing Strategy for multiple brands at the Global level for OTC products - CHC, Marketing Budget allocation across different online and offline marketing channels, tracked & optimized marketing campaign performance across digital platforms, tested different creatives, A/B test implementation, conversion rate optimization execution & sharing insights.Identified best performing products & bundles. Performed a Net Promoter Score tacking & analysis to identify drivers of Customer Satisfaction. Developed monthly competitive intelligence review & presented insights to top management. Formulated business cases according to commercial needs & implemented analytics solutions for stakeholders. Used & maintained forecasting models to accurately predict commercial performance and generate insights. Combined transactional, onsite behavioral & perception data to build a holistic understanding of customer experience.Consumer journey mapping & analysis with marketing attribution (MTA). Optimized budget allocation Incrementality, MTA) and executed different digital & performance marketing campaigns. Used different data-driven tools & techniques to generate insights & formulate growth strategies. Created dashboards to track the performance of marketing & growth activities. Led customer segmentation to identify new core targets which decreased CAC and increased CTR, ultimately increasing overall ROAS.

Vivekananda Mission School, Joka, Kolkata

Higher Secondary, Physical Sciences

Jadavpur University

Bachelor of Engineering, Construction Engineering

ESSEC Business School

MSc in Management Grande Ecole, Business Administration and Management, General