Utsab Das
Neuroscience Specialty Representative @Lundbeck
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WORK HISTORY
Neuroscience Specialty Representative @Lundbeck
CA
Priority Recognition - Elevate the Customer Experience Award Winner 2024. Delivered exceptional customer experiences through high-engagement touchpoints, strategic consent methods, executing engagement strategies, and leveraging digital tools.• Appointed Regional Business Assistant & Veeva CRM Champ to successfully liaise key developments during launch of Veeva CRM 2.0, deliver trainings nationally, share insights with the RBM and develop solutions as trusted advisor between marketing, customer engagement and sales.• Co-led the launch of strategic Digital Engagement troubleshooting initiatives, demonstrating a robust understanding of the digital landscape in healthcare while supporting the execution of the omnichannel campaigns to bring great experiences to our customers helping deliver strong results for key brands. • Exceeded Total Portfolio target by 105.3% YTD for both Trintellix and Rexulti while outpacing Rexulti’s national average share growth by 27.7% vs 19.3%, by fostering the ability to continually assesses the market potential of new and unique ideas or solutions & digital trends beyond the industry
EDUCATION
Dubai Modern High School
High School Certificate, Biology/Biological Sciences
University of Toronto
Honours Bachelor of Science, Biotechnology/Biology
The University of Hong Kong
Summer Abroad Program, International Business Management
SKILLS
ABOUT UTSAB DAS
Results-driven pharmaceutical business professional with 8+ years of experience across neuroscience, cardiovascular & metabolism, and mental health portfolios. Proven track record in brand growth, territory performance, omnichannel marketing, CRM transformation, competitive strategy, and enterprise field enablement. Consistently recognized for driving consent-based engagement models, digital adoption, and enterprise-aligned commercial execution. Core expertise includes: Commercial Strategy | Omnichannel Campaign Execution & Journey Mapping | Digital Engagement & CRM Optimization (10+ years Salesforce & Veeva CRM)| Brand Launch Excellence & Competitive Positioning | Market Share Growth & Portfolio Management | Data-Driven Insights & Customer Segmentation | Field Training, Change Management & Sales Enablement | Cross-Functional Collaboration (Marketing, Sales, Training, Global Teams)| Key Account Management & Stakeholder Engagement Focused on transforming molecule commercialization through customer-centric engagement models, digital innovation, and sustainable brand performance.
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