Ramprasad Ut

About Ramprasad Ut

I am an advertising and marketing strategist with a track record spanning nearly three decades. Driven by ideas that help build brands and create new markets, I have been an active team member of several path-breaking initiatives. I have also used my leadership role to nurture talent, encourage initiative, provide guidance in challenging environments, and inculcate brand pride. For a snapshot of my work experience & achievements, kindly follow the below steps- 1. Scroll Down just below. Click on first image with google search bar, open thumbnail of pdf & scroll down page to \"view \" option or click to maximise to see the detailed 5 page profile PDF. I am also a speaker at marketing conclaves and jury member in several advertising & marketing awards programs.

Experience

1. Gm - Marketing Communication

   Tata Motors

   Apr 2017 — Present · Mumbai, IN

   Highlights - Strategizing, conceptualizing & planning highly innovative end-to-end marketing communication solutions - Anticipating & identifying consumer insights, segmenting, analyzing and research solutions - Key responsibility of conceptualizing innovative, disruptive & leadership defining brand & category marketing initiatives and properties - Developing strategic direction for social media presence across all current social platforms and providing strategic direction for Content Marketing - Developing innovative solutions in media, new age media & digital solutions, and customer reach channels on an ongoing basis - Extraordinary collaboration skills across functions, levels, external agencies, including managing media, merchandising & promotional events.> Job responsibilities - Strategy & planning - Financial (defining annual budget, ensuring efficient utilisation of brand support activities)- Media management - Comprehensive leadership in digital marketing (drive acquisition & retention of customers through digital channels)- Promotional events - Brand management & leadership - Sustain & promote relationships (with creative/direct marketing agencies, database suppliers, event management company, printers, film makers, etc.)

Education

• Centre for Management Development - Modinagar

  PGDBM, Business Administration and Management,

  1989 — 1991

• D.G. Vaishnav College, Chennai

  Bachelor's degree (CS), Corporate Secretaryship

  1983 — 1986