Utpal Panda
Senior Manager Marketing @Chai Point
- Role
- Senior Marketing Manager at Chai Point
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Utpal Panda
Marketing professional with 13+ years of experience in offline marketing, retail…
Experience
Senior Marketing Manager
Jun 2024 — Present · IN
Currently lead catchment and in-store marketing for new store launches at Chai Point, one of India’s leading F&B retail brands. Successfully managed branding rollouts and hyperlocal marketing activations for 35+ new store openings, while also overseeing ongoing marketing initiatives across 130+ stores pan-India. Play a key role in reviving underperforming stores through targeted local marketing strategies and customized footfall-driving campaigns. Partner with banks and retail brands for cross-promotional initiatives, expanding customer reach and increasing offer visibility. Manage coupon creation, distribution, and performance tracking for multiple promotional offers across channels. Proficient in ATL and BTL activations, executing both large-scale campaigns and grassroots marketing to boost brand engagement. Skilled in vendor management and negotiation, ensuring timely, high-quality, and cost-efficient delivery of branding materials and campaign assets.
Education
Indian Institute of Planning and Management
Master of Business Administration (MBA), Marketing & Finance
2010 — 2012
Bangalore University
Bachelor of Business Administration (BBA), Marketing
2007 — 2010
Skills
- Market Research
- Planning & Conducting Business Events Doing All the Atl,Btl,Printing,Vendor Mgmt
- Marketing Communications
- Event Management
- Corporate Communications
- Management
- Venue Setup, Hotel Bookings
- Marketing
- Advertising
- Marketing Strategy
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