Utpal N. Upadhyay
Head of Growth & Performance Marketing @Catking Educare
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WORK HISTORY
Head of Growth & Performance Marketing @Catking Educare
Mumbai, IN
Achieved 9.65X ROAS on Google Ads, driving 27,336 conversions at ₹254 cost-per-conversion — consistently outperforming category benchmarks across 3 years- Scaled organic traffic from 0 to 417,840 monthly visits through comprehensive technical SEO, content strategy, and link building- Reduced CAC by 35% through advanced bid optimisation, audience segmentation, and conversion funnel redesign- Generated 3x lead growth year-over-year through integrated SEO/SEM strategies and conversion rate optimisation- Managed Facebook/Meta paid campaigns, achieving 2.5X ROAS through creative testing and retargeting strategies- Implemented structured data markup and technical SEO practices, improving search visibility for 200+ competitive keywords- Conducted 50+ A/B tests on landing pages and ad copy, improving conversion rates by 20%+ across key funnels- Migrated analytics to GA4, building custom dashboards tracking marketing ROI, user behavior, and conversion funnels- Managed ₹1 crore technology and marketing budget with 10+ distributed team members serving 165K+ users
EDUCATION
University of Mumbai
M.B.A.
University of Mumbai
Mba
ABOUT UTPAL N. UPADHYAY
Co-curated Mia Mia Leadership Program for B-School interns based on GE/Philips Leadership Program Implemented project management tool Asana to improve employee productivity by 30% Designed competitive packages; based on market research to increase sales through penetration strategy Streamlined delivery process through pre-defined operating rhythms to ensure smooth service delivery Improved the AdRank (Google Adwords) for clients to reduce cost & improve Ad ranking Introduced & implemented remarketing display ads through Google Adwords Created SEO process/operating rhythm for successful organic ranking for clients Introduced CMS system (Wordpress), thus decreasing the development time for web projects Introduced & implemented Aweber (Email Subscription Tool), with zero spam score Improvements suggested through Google Webmaster Tools & Google Analytics reports
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