Utpal Dey
Senior Product Manager | Ex-redBus | B2C Growth & Retention | Data-Driven Decision Making
- Role
- Senior Product Manager at BigHaat India
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Utpal Dey
I’m a Product Manager with 6+ years of experience building and scaling B2C products that improve user experience, retention, and revenue. I specialize in 0→1 product development, customer research, funnel optimization, and creating intuitive, high-impact product experiences.My approach blends design thinking, data-driven decision-making, and cross-functional leadership to deliver products that users love and businesses grow with. I thrive in fast-paced environments and enjoy turning complex problems into simple, scalable solutions.What I Do Best Drive product strategy grounded in customer needs, market insights, and measurable business outcomes Lead cross-functional teams across Design, Engineering, Growth, Sales & Marketing to deliver seamless product experiences Own end-to-end product development — from discovery & prototyping to launch, iteration & growth Use qualitative + quantitative research to shape user journeys, optimize funnels, and reduce friction Define clear product specs, user flows, and KPIs with strong tracking to ensure continuous improvement Partner closely with leadership to align vision with execution and drive long-term product successI’m passionate about solving meaningful problems, building delightful user experiences, and creating products that scale.
Experience
Senior Product Manager
May 2024 — Present · Bangalore Urban, IN
Increased customer retention by 45% by launching personalized recommendation and loyalty coins, contributing to a 2M+ user base. • Conducted cohort analysis, identifying high-value user segments and optimizing pricing strategies, leading to a 12% increase in AOV. • Partnered with Razorpay to increase prepaid order volume by 300%, optimizing payment processes. • Refined GTM strategy, leading to a 15% improvement in product funnel throughput. • Optimized fulfilment logistics & partner recommendations, reducing Return to Origin (RTO) by 10%. • Enhanced Play Store ratings from 3.9 to 4.5 through iterative improvements based on user research and survey. • An AI/ML-driven approach significantly improved Crop Doctor accuracy and user engagement • Managing Cross functional team (15 members) owning stand-up, grooming, planning, refinement
Education
Surana College
Master of Business Administration (MBA), Business and Personal/Financial Services Marketing Operations
2012 — 2014
Bangalore University
Master of Business Administration (M.B.A.), Marketing
Acharya Institute Of Technology
Bachelor of Business Administration (BBA), Finance and Financial Management Services
2009 — 2012
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