Utpal Barve

About Utpal Barve

As an Experience Director at Interbrand India, I lead the design strategy and business…

Experience

1. Experience Director

   Interbrand

   Jan 2013 — Present · Mumbai, IN

   Interface with global clients to orchestrate diverse strategy, brand, and design initiatives while safeguarding satisfaction and maintaining alliance with both business and project requirements. Navigate the formation of engaging and interactive digital content while coordinating cross-functional teams through each stage of the project life cycle. Cultivate a motivating and encouraging staff environment to promote productivity despite challenges. Produce digital and physical experiences in alignment with brand and business strategy. Creating innovation platforms to help businesses build brand value.• Assumed roles such as Lead Designer, Senior Strategist and Business Leader under the profile of Experience director while accompanying client teams.• Established relationships in Sri Lanka, Bangladesh, and the Middle East, fostering international business.• Engaged with numerous key clients including the biggest six in India Godrej, Tata, Mahindra, Britannia, Reliance Jio and Infosys. And some of the iconic ones internationally such as PepsiCo, Mondelez, Wrigley, Tim Hortons • One of the key team members of the Red Dot Creative Agency of The Year 2020 for Design Excellence• Was member of the jury for Global Interbrand network awards for the Iconic Moves 2020• Designed the DDB Mudra Headquarters in Mumbai and Delhi, securing an AIT Commercial Building Design Award.• Championed the creation of retail design and sonic design service verticals within Interbrand. I head these verticals in Interbrand south Asia currently.

Skills

• Digital Strategy
• Creative Direction
• Design Thinking
• Typography
• Interaction Design
• Design Strategy
• Brand Development
• Digital Marketing
• Art Direction
• Graphic Design
• Branding & Identity
• Creative Strategy
• Concept Development
• Logo Design
• Illustration
• Integrated Marketing
• Brand Architecture
• Experience Design
• Corporate Branding
• Corporate Identity
• Visual Communication
• Brand Management
• Packaging
• Design Management
• Advertising