Utku Yildirim
Senior Director Product Management @HelloFresh
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WORK HISTORY
Senior Director Product Management @HelloFresh
Berlin, DE
Leading the Food Systems Alliance and Enterprise UX, a team of 40 PM, PA and UXers, to architect a \"Farm to Table\" platform that balances supply and demand by integrating menu planning with global procurement processes.Developing strategic tools powered by AI and ML algorithms to optimize menu expansion and drive order rate uplifts through data-driven presentation.Implementing supply ordering automation and inventory flow simulations to optimize free cash flow while establishing cross-functional KPIs like \"perfect box rate\" to drive retention.Created and rolled out the global Product Management career framework for a community of over 100 PMs.
EDUCATION
Boğaziçi University
BS, Civil Engineering
The University of Texas at Austin
Ph. D, Operations Research
SKILLS
ABOUT UTKU YILDIRIM
I began my career at the intersection of high-precision math and human experience, applying my expertise in Operations Research to optimize the guest journey at Walt Disney World. Since then, I have spent 20 years building intelligent global enterprise platforms, transforming complex supply-demand puzzles into measurable profitability.From winning the Franz Edelman Award as a Co-Founder at Prorize to architecting HelloFresh’s global \"Farm to Table\" platform, my focus has been on building the technical muscle required to scale personalized customer experiences. My background in Pricing, Revenue Management, and Supply Chain Optimization is grounded in a deep belief that the most successful products are built where rigorous enterprise operating system meets intuitive user psychology.My leadership philosophy is rooted in servant leadership enabled by technical mastery. I believe in empowering multi-disciplinary teams by removing operational friction and fostering autonomy, while establishing the clear architectural boundaries required for system integrity. I serve as a catalyst for my team\'s growth—setting a visionary \"North Star\" while remaining deep enough in the craft to sit alongside them and navigate the most granular technical puzzles.
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