Utkarsh Thakare

Experience

1. Assistant Vice President Marketing Communications

   DBS Bank

   Oct 2021 — Present

   Planned a strategy and execution road map for brand change management (from Lakshmi Vilas Bank to DBS Bank) ensuring seamless onboarding of erstwhile LVB bank to DBS Bank.\\\\n\\\\n+ Liaison with regional and tech teams for the website migration process ensuring seamless integration of all products and offerings into DBS Bank as per standard guidelines and brand tonality.\\\\n\\\\n+ Drive organic acquisition from website by means of Search Engine Optimization (SEO) delivering quality intent based leads and also drive brand and product awareness.\\\\n\\\\n+ Creation of brand tool kit for event and activation along with an annual calendar plan. Created an event IP for the bank “DBS Bank Wealth Wise” a PAN India wide event and activation platform for customer engagement; creating opportunities for upselling of brands products and services.\\\\n\\\\n+ Successfully launched banks first eco-friendly debit card and used proposition to propel debit card usage and help generate new business leads for Savings Account.\\\\n\\\\n+ Spearhead marketing and communication plan of new product launches.\\\\n\\\\n+ Improved Fixed Deposit book growth by 9% in 1 quarter primarily led by digital marketing campaigns.\\\\n\\\\n+ Formalize process to device a 360°Marketing Action Plan which enables business and product teams to categorize communication intensity depending on business objective and budgets.\\\\n\\\\n+ Work with product owners to optimize go-to-market proposition and communication strategy of existing as well as to-be introduced products / features.\\\\n\\\\n+ Help drive growth of customer relationship value with effective upselling of products like Upgraded Savings Account, Premium Banking Services, Mutual Funds, Loans, Insurance etc.\\\\n\\\\n+ Provide operational support to frontline sales team by building a repository of marketing collaterals such as leaflets brochures, tent-cards, canopy, standee etc.\\\\n\\\\n+ Lead relationship with digital marketing agencies and drive task harmonization.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Skills

• Client Services
• E-Commerce
• Mobile Devices
• Web Design
• Creative Strategy
• Digital Marketing
• Digital
• Facebook
• Social Media
• Web Marketing
• Digital Media
• Account Management
• Digital Production
• Internet Marketing
• Webmaster Services
• Branding
• Team Management
• Website Management
• Project Management