Utkarsh Singhania
Growth at Games24x7 | SJMSOM, IIT Bombay’23
- Role
- Deputy Manager Marketing at Games24x7
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Utkarsh Singhania
A professional with experience in driving revenue growth via product and marketing led…
Experience
Deputy Manager Marketing
May 2023 — Present · Bengaluru, IN
Owned P&L for Turbo Rummy and Reactivation business pods, driving multi-crore revenue contributions- Launched and scaled a new game format, growing it to 3.6L+ monthly active users in 2 months and delivering ₹145 Cr+ in revenues- Designed GTM strategies for 15+ reactivation campaigns, generating ₹10 Cr+ incremental monthly revenue- Managed ₹80 Cr+ annual marketing budget, optimising spend across reactivation and retention to maximise ROI- Spearheaded 30+ retention campaigns, leading pre-analysis, A/B tests, ROI modeling, and post-launch optimisation- Built automation frameworks with Product & DS teams, saving 400+ man-hours monthly and boosting efficiency- Reduced TAT for user deposit limit increases, improving LTV by 1.5% through process automation- Recognized thrice in one year for high business impact and growth initiatives
Education
Heritage Institute of Technology
Bachelor of Technology - BTech, Applied Electronics and Instrumentation, 8.43
2016 — 2020
Indian Institute of Technology, Bombay
Master of Business Administration - MBA, 8.21
2021 — 2023
IIT Bombay - Shailesh J. Mehta School of Management
Master of Business Administration - MBA, 8.21
2021 — 2023
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