Utkarsh S.

About Utkarsh S.

I work at the intersection of marketing strategy, performance, and measurement—helping teams make clearer decisions about where to invest, where to pause, and how to learn faster.I’m currently a Consultant at Bain & Company, where I partner with leadership teams across CPG, retail, fintech, QSR, and technology to improve marketing effectiveness at scale. My work typically focuses on reframing how growth is measured, separating incrementality from attribution noise, and aligning brand and performance decisions across channels.Before Bain, I led large-scale media and growth initiatives across agencies, managing ₹100Cr+ investments, building teams, and working closely with CMOs and founders. Across roles, I’ve been most interested in questions like: What is actually driving growth? What looks good on dashboards but doesn’t create value? And how do we design systems that make better decisions repeatable?I enjoy roles that sit in ambiguity, require judgment over playbooks, and balance long-term impact with near-term performance.

Experience

1. Consultant

   Bain & Company

   Feb 2022 — Present · IN

   I work with leadership teams across CPG, retail, fintech, and QSR to improve marketing effectiveness by helping them make clearer decisions about growth, measurement, and marketing investment trade-offs - especially where performance looks strong but value creation is unclear. • Reframed how acquisition, brand, and performance were evaluated across channels, resulting in a 27% reduction in CPA and higher confidence in investment decisions • Designed experimentation and measurement approaches that separated true incrementality from attribution noise, improving the quality of media investment choices • Guided global CPG teams on first-party data activation, driving 70–100% improvements in marketing effectiveness through more intentional acquisition and usage • Improved contribution from owned app and web channels for a global QSR brand by optimizing their campaigns structure, implementing execution best practices and removing channel-driven cannibalization while maintaining paid revenue • Supported private-equity diligence by assessing marketing-led growth and value-creation levers across $100M+ deals across APAC, AMENA and LATAM markets

Education

• NGFS, New Delhi

  Higher Secondary School

• IILM

  Bachelor of Technology

Skills

• Sem
• Web Content
• Corporate Communications
• Web Content Writing
• Content Strategy
• Marketing Strategy
• Content Management
• Online Marketing
• Content Development
• Team Management
• Digital Media
• Copywriting
• Search Engine Optimization (SEO)
• Social Media Marketing
• Online Advertising
• Blogging
• Content Marketing
• Google Analytics
• Search Engine Marketing (Sem)
• Content Writing
• Brand Development
• Web Analytics
• Management
• SEO
• Social Networking
• Marketing Communications
• Digital Marketing
• Social Media
• Marketing
• Market Research
• Editing
• Start-Ups
• Creative Writing
• Writing