Utkarsh S. Batra

About Utkarsh S. Batra

Consumers never forget, in fact, they amplify how they feel and influence others around to make decisions that are either in your favour or not. This belief resonates strongly with me as a consumer marketer especially at a time when empowered consumers don’t need, like or trust us anymore because of how we make them feel. I intend to change that in every way I can. My career and passion is to design and manage the relationship between brands and its consumers that translates into a superior customer experience and build a sustainable competitive advantage for brands.As a Marketing and partnerships professional I’ve worked in global consumer-driven companies to develop a comprehensive understanding of the business ecosystem and present to them the opportunity of engaging with the young Indian consumer. Some of the world-class brands and companies I’ve worked with include Samsung, Voltas Ltd, Moen Incorporated, Adage, Huffington Post, Coursera.org, Speaking Tree, Times Card, Times Internet, Madison Advertising, Cheil Communications, UBICS Incorporated. Specialities: Strategic | integrated | product | consumer | digital | channel marketing | partner marketing | brand | retail design | trade marketing | team management | consumer research | creative development | media buying | new-age media innovations

Experience

1. Head Marketing

   Network18 Media & Investments Limited

   Aug 2022 — Present · Gurugram, IN

Education

• Delhi University

  Bachelors in Commerce, Finance & Accounts

  2000 — 2003

• Western International University

  MBA, Marketing/Marketing Management, General

  2004 — 2005

• Indian Institute of Management Bangalore

  Executive Education Programme, Marketing Management, Certificate in Digital Marketing for Growth, Digital Marketing for Business Growth

  2015 — 2015

Skills

• Community Marketing
• B2b Marketing
• Marketing Communications
• Market Research
• Marketing Management
• Advertising
• Marketing
• Integrated Marketing
• Online Marketing
• Brand Management
• Marketing Strategy
• Competitive Analysis
• Crm
• Start-Ups
• Team Management
• Strategy
• Product Management
• Lead Generation
• Media Planning
• Retail
• B2b
• Direct Marketing
• Retail Marketing
• Sales Operations
• Management
• Key Account Management
• Business Strategy
• Business Development
• Digital Marketing