Utkarsh Srivastava
Trade Marketing Manager @Radico Khaitan Limited
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WORK HISTORY
Trade Marketing Manager @Radico Khaitan Limited
New Delhi, IN
Devised product promotional strategies and trade marketing investments to support growth. •Balanced profit, volume and share objectives to deliver long-term growth. •Monitored and evaluated Consumer Engagement programs and activities to measure effectiveness and recommend improvements. •Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through. •Measured marketing program effectiveness via regular monitoring of KPIs. •Captured new customers by optimizing business strategies and launching products to diversify offerings. •Leveraged industry trends and competitive analysis to improve customer relationship building. •Managed Permanent and Temporary Visibility drives to enhance brand recall and awareness. •Supervised and executed over 150 trade, retail, consumer and visibility drives. Handled event execution at regional level. •Curated new brand launches and brand extension via distribution planning and marketing support
EDUCATION
Institute of Management Technology, Ghaziabad
Master of Business Administration - MBA
Amity School of Engineering & Technology
Bachelor of Technology - BTech
ABOUT UTKARSH SRIVASTAVA
Trade Marketing Manager with experience of working at Retail and Consumer levels in Wine and Spirits industry in North states. Planning and executing retail and trade scheme activations for improving the overall sales performance in coordination with Sales Team and Brand Marketing teams to enhance brand performance, imagery and market share. Experience in building brand imagery via judicious use of long term and short term visibility tools, event executions and new brand launches.
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