Utkarsh Sood
Product Marketing @ STS360 | University of Colorado Boulder | LinkedIn
- Role
- Product Marketing Manager (Security & Analytics) at STS360
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Utkarsh Sood
Hi there! I’m a Product Marketing Manager at STS360, a security technology…
Experience
Product Marketing Manager (Security & Analytics)
Jul 2024 — Present · Dallas, TX, US
Managed GTM strategy for SaaS security and analytics products, focusing on user acquisition, adoption, and ROI across SMBand public sector audiences.• Developed positioning, messaging, and value propositions for cybersecurity and physical security decision-makers, including ITand Operations leaders.• Built sales enablement collateral including case studies, pitch decks, competitive battlecards, and one-pagers to support the fullsales cycle.• Partnered cross-functionally with product, sales, and customer support to align on roadmaps and launch plans.• Conducted customer research, competitor benchmarking, and audience segmentation to optimize positioning and messaging.• Managed multiple campaigns (Ads, email, paid) end-to-end, achieving an 8% email CTR and 3x growth in inbound leads.• Effectively used Generative AI tools to accelerate marketing workflows.
Education
University of Colorado Boulder
Master's degree
2022 — 2024
University of Mumbai
Bachelor of Engineering - BE
2014 — 2018
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