Utkarsh Rai
Performance Marketing at iQuanti | Driving User Acquisitions | MBA - IIM Amritsar |
- Role
- Digital Marketing Consultant at iQuanti
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Utkarsh Rai
An MBA graduate from IIM Amritsar specializing in Marketing & Analytics, with 4+ years of…
Experience
Digital Marketing Consultant
May 2022 — Present · Bengaluru, IN
Managed and optimized multi-platform digital campaigns (Meta, Google, TikTok), driving a 35% increase in user acquisition within 12 months. Administered a $1M monthly budget for paid acquisition, optimizing spend to achieve a 30% improvement in ROAS. Implemented A/B testing strategies, leading to a 30% increase in CTR for top-performing ads and a 10% reduction in wasted ad spend. Leveraged GA4, SQL and Adobe Analytics to extract actionable insights, enhancing audience targeting and campaign effectiveness. Led a four-member team, collaborating with content, tech, and Account Management teams to ensure seamless campaign execution. Presented monthly performance reports and QBR decks using Power BI, delivering insights to improve client satisfaction.
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