Utkarsh Himani
Growth Analyst|Marketing Strategist|A/B Testing|Retention|Martech|Clevertap|Tableau|Python|My Sql
- Role
- Growth Marketing at Paytm Money
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Growth Marketing
Dec 2024 — Present · Mumbai, IN
Analytically driven professional with hands-on experience in Key Account Management and Growth Operations at Paytm Money. Skilled in using CleverTap, A/B testing, and customer retention analytics to optimize partnerperformance and user engagement. Adept at deriving actionable insights from data, managing referral campaigns and onboarding new partners while driving business growth through data-backed decisions.Spearheading partner onboarding initiatives, ensuring smooth integration and tracking partner performance on key trading metrics.Manage customer lifecycle campaigns on CleverTap, driving retention, engagement, and upsell through targeted automation and segmentation.Led the “Refer and Earn” project, providing business insight solutions using analytics to enhance referral efficiency and improve retention.Conducted A/B testing for communication campaigns, optimizing click-through and conversion rates.Collaborated with marketing and analytics teams to build retention dashboards and measure campaign ROI.Delivered partner performance reviews and retention insights to senior management, supporting data-led strategic decisions.
Education
ExcelR raising excellence,Bengaluru
DATA ANALYST
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