Utkarsh Gour
Media Search Group |Ex ICICI Bank
- Role
- Search Engine Optimization Executive at Media Search Group
- Location
- Ghaziabad, UP, IN
- LinkedIn followers
- 500 followers
About Utkarsh Gour
MBA (PGDM) graduate with 3 years of experience in Business Analyst and analytics-driven…
Experience
Search Engine Optimization Executive
Oct 2023 — Present · Noida, IN
Managed SEO for 12+ clients websites across UAE, Canada, Ireland, and the USA, ensuring improvedsearch engine visibility.• Implemented AI-driven SEO strategies using ChatGPT for faster content optimization and title/meta testing.• Implemented On-Page, Off-Page, and Technical SEO strategies to optimize website performance andrankings.• Published SEO-optimised blogs and updated meta tags using CMS platforms (WordPress & SquareSpace) to enhance content relevance.• Built high-quality backlinks through strategic outreach and managed Google Business Profile (GBP) for local SEO optimisation.• Resolved client queries by analysing SEO issues and providing tailored solutions for improved website performance.• Conducted keyword research using Google Keyword Planner to identify high-traffic opportunities.• Prepared and presented weekly and monthly SEO reports to clients, showcasing growth and performance improvements and strategic recommendations.• Monitored website performance using Google Analytics, Google Search Console, Ahrefs, and SEMrush to track traffic, rankings, and technical SEO health.
Education
Institute of Management Studies (IMS) Ghaziabad - Business School
PGDM
2020 — 2022
University of Petroleum and Energy Studies
Bachelor of Business Administration
2017 — 2020
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