Utkarsh Awasthi
Global Head & Senior Director - Customer, Integrated & Account Based Marketing @ Sprinklr (NYSE: CXM) | Advocacy, Community & Customer Growth | Demand Gen Leader | Ex-Freshworks (NASDAQ: FRSH) | Angel Investor & Advisor
- Role
- Senior Director of Marketing at Sprinklr
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Utkarsh Awasthi
With over 13 years of expertise in Customer Success, Customer Marketing, and Enterprise Customer Engagement, I\'ve had the opportunity to collaborate with some of the most innovative organizations globally, including The Walt Disney Company, Microsoft, PepsiCo, DHL, AWS, Amazon, Panasonic, Berkshire Hathaway, and HPE.My passion lies in driving business growth by putting customer advocacy and engagement at the core of our strategy, showcasing the tremendous value that customers bring to a brand. By aligning customer success and marketing, my focus is on consistently exceeding customer expectations, ensuring we deliver value beyond the norm.I’m dedicated to building strong, cross-functional partnerships, as I believe true personal or organizational growth emerges through collaboration and shared vision.
Experience
Senior Director of Marketing
Jul 2024 — Present · Bengaluru, IN
As a senior leadership team member reporting to the Chief Marketing Officer, my team & I are responsible for supporting customers across their entire lifecycle with Sprinklr from awareness & onboarding to education and adoption, advocacy, renewal, retention and ultimately creating customer champions, closely partnering with our global sales and success teams- Customer Lifecycle & Retention Marketing- Customer Advocacy (Reviews & Ratings, Case Studies and Testimonials, Champions Program, Awards)- Sprinklr Community (Launch and Engage)- Awareness and Education (Product and Solution Awareness, training programs)- Exec Programs (Customer Advisory Boards - CAB\'s)- Customer Engagement (Digital, Email, and Newsletters)- Account Based Marketing- Virtual and In-person Customer events (User Groups, Workshops, Webinars and Roundtables)
Education
Jaypee University of Engineering and Technology
Bachelor of Technology (B.Tech.), Chemical Engineering
2009 — 2013
Delhi Public School, Kalayanpur Kanpur
High School, Science
1998 — 2009
Skills
- Business Analysis
- Account Management
- Team Management
- Solution Implementation
- Pre-Sales Consulting
- Process Improvement
- Client Relations
- Reporting & Analysis
- Business Strategy
- Product Management
- E-Commerce SEO
- Entrepreneurship
- Fundraising
- Non-Profit Volunteering
- Software Quality Assurance
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