Ute Preusse

WORK HISTORY

EDUCATION

SKILLS

ABOUT UTE PREUSSE

I am a strategist with 30 years of brand and campaign planning experience, working with a variety of high-profile, national and international brands, in both the client and agency environments. My career started at the Adidas Headquarters in Germany, planning and managing global brand strategies and campaigns across the complete communications mix. After four years I was seeking agency experience and joined Fitch London, a leading brand and retail consultancy. At Fitch, I directed the creation and implementation of large-scale branding, communications, and retail design projects for key global clients including British American Tobacco and Vodafone.Five years later I consulted as the Client Services & Brand Director at The Look Company, where I established a global Brand Strategy division focused on delivering fully integrated branding solutions for international sporting events such as the Doha Asian Games and the FIFA WorldCup in South Africa.Just over 15 years ago I joined Cossette Vancouver, where I acted as VP, Director of Strategydeveloping brand and campaign strategies for clients including McDonald’s, The Gap, TELUS, Tourism British Columbia, Government of Alberta, APTN, BCLC, Sauder School of Business, Royal Roads University, the Vancouver Art Gallery, and the list goes on.In 2014 I co-founded Will Creative Inc, a strategy-led creative agency focused on building and amplifying brands rooted in strong emotive strategy and world-class creativity. Our client list, amongst others, includes Labatt Brewing, Destination Vancouver, Cobs Bread, the Canadian Paralympic Committee, lululemon Athletica, BC Ferries, Canada Games, Whitecaps FC, Petcurean, Trail Appliances, Royal Roads University, Capilano University, Tourism Banff & Lake Louise, Tourism Canmore Kananaskis, and the Junos.