Muhammad Usman Khan
Head of Commercial Operations @Cellurific
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WORK HISTORY
Head of Commercial Operations @Cellurific
Toronto, ON, CA
Led the transformation of a fragmented prepaid telecom distributor into a profitable $2M+ operation, expanding the retail footprint to 225+ locations across 60+ cities in Canada.• Owned end-to-end go-to-market strategy, partner enablement, and commercial execution, delivering sustained double-digit growth over multiple years.• Built and scaled a multi-brand channel platform, earning the mandate to manage Tier-1 carrier partnerships including Lucky Mobile (Bell) and Koodo (TELUS).• Acted as the primary commercial and operating interface with carrier partners, aligning national growth priorities, governance standards, and execution cadence across the retail ecosystem.• Drove local market momentum through retailer and partner programs, strengthening community-level penetration and improving network productivity.• Established operating discipline across sales, finance, and partner operations, improving visibility, accountability, and forecast predictability as the business scaled.• Led and developed a 15-member cross-functional team spanning P&L ownership, operations, finance, and partner relationships, balancing growth with margin discipline.
EDUCATION
University of Engineering & Technology
Bachelor, Electrical Engineering
Project Managment Institute
PMP, Project Management
Lahore University of Management Sciences
MBA, Business Adminstration
SKILLS
ABOUT MUHAMMAD USMAN KHAN
I build and scale businesses.Across 20+ years in telecom, CPG, and digital platforms, I have led growth and transformation at the intersection of strategy, commercial execution, and P&L ownership. My focus has consistently been on turning complexity into scalable, measurable results and doing it in environments where the mandate is to build, scale, or reset for the next phase of growth.Most recently at Cellurific, I led the transformation of a fragmented prepaid telecom distributor into a profitable, nationally scaled business. I designed the go-to-market strategy, built partner enablement and operating discipline from the ground up, and expanded the retail footprint to 225+ locations across 60 cities in Canada delivering sustained double-digit growth over multiple quarters and a top-tier carrier market position.Earlier in my career I delivered similar outcomes across very different environments. At Nestlé I scaled a consumer brand from $16M to $73M, establishing it as the number one product in its category. At VEON I led brand and commercial strategy for a billion-dollar telecom business serving tens of millions of customers, driving the company\'s highest-ever revenue growth year. At YourDoctors.Online I led go-to-market for a digital health platform, improving conversion and commercial performance across a two-sided marketplace.Across all of it, my strength has been leading change; not just campaigns. I operate end to end across strategy, execution, teams, and partner ecosystems, with a strong bias toward operating clarity, data-driven decisions, and growth that holds at scale.I am increasingly drawn to high-growth, high-velocity markets where this kind of end-to-end commercial leadership creates the most impact.
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