Usri Nirjhar Ganguly
Experience Researcher & Strategist | Making Data Feel & Design Think (Mixed Methods) | Empathy, Metrics & Chemical ‘WOW’
- Role
- Ux Researcher 2 at PayPal
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Usri Nirjhar Ganguly
I have converted my biggest weakness into a superpower in my profession. Growing up, I…
Experience
Ux Researcher 2
Jan 2025 — Present · Bengaluru, IN
Established PayPal’s experience measurement ecosystem for the Merchant Platform.• Led baseline measurement study through a SMB survey, influencing 5+ strategic and retention initiatives.• Led benchmarking for the Invoicing and Subscription experiences, translating mixed-method insight into 7+ product enhancements.• Built a continuous measurement model spanning 9 business functions, enabling data-informed decision-making at scale.• Streamlined survey governance globally, improving consistency, quality, and accountability.• Designed experience evangelism workshops to upskill teams in evidence-based design practices.
Education
Indian Institute of Science (IISc)
Master of Design - MDes, Design
2019 — 2021
Techno India University
Bachelor of Architecture (B.Arch.), Architecture
2014 — 2018
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