Usmehar Madaan

About Usmehar Madaan

I’m building Rex Shoes — a school-centric footwear brand grounded in comfort, trust, and a 20+ year manufacturing legacy. As part of our family business, I launched a new institutional sales vertical last year to bring structure and scale to our B2B efforts.Since then, we’ve partnered with over 100+ schools, delivered plus custom-made school shoes, and expanded across 6 states— all while staying focused on quality, timely service, and long-term relationships.Prior to Rex, I worked at McKinsey as an analyst. Today, I lead strategy and institutional sales — reimagining how school footwear is sold in India with a more structured, school-first approach.My vision is to grow Rex into India’s most loved school shoe brand — and eventually, a women-led company that goes public.If you\'re a founder, investor, or operator in the manufacturing ecosystem, I’d be glad to connect.

Experience

1. Head Strategy & Institutional Sales

   Rex Shoes

   Jan 2024 — Present · New Delhi, IN

   Leading strategy and institutional sales at Rex Shoes — a 20+ year-old family-owned footwear brand focused on school-centric innovation and manufacturing excellence.Spearheaded the launch of a structured B2B vertical in 2023, with a focus on scalable sales funnels, vendor partnerships, and timely fulfilment.Key outcomes to pairs+ of shoes delivered in institutional sales within 12 monthsPartnerships with 100+ schools across North IndiaAlso oversee CRM implementation, production-sales coordination, and key account growth strategy.Reporting directly to the CEO, with a vision to grow Rex into India’s most loved school footwear brand.

Education

• G D Goenka Public School, Vasant Kunj

  High school, Commerce

  2015 — 2017

• Indian School of Business

  Postgraduate Degree, Management of family business

• The London School of Economics and Political Science (LSE)

  Summer School, Managerial Accounting And Financial Control

• Jesus and Mary College

  Bachelor of Commerce, Accounting

  2017 — 2020