Usman Muhammad

Director Global Business Development @Argan Cosmetics

Milan, IT

As a Business Development Director responsible for the Middle East market, I successfully spearheaded the launch of Bio and Halal-certified cosmetic products across the region. My key focus is to drive growth and establish the brand in a highly competitive market by aligning with regional values, especially regarding Halal compliance and natural beauty standards.Key responsibilities included:Market Analysis & Strategy: Conducted in-depth market research to understand consumer preferences, cultural expectations, and legal requirements for Bio and Halal products in the Middle East. Developed tailored strategies to effectively position the brand.E-Franchise Development: Identified and onboarded e-franchisees to expand the brand’s digital presence and increase online sales across various Middle Eastern countries. Negotiated agreements and provided support to ensure their success.Physical Store Franchise Expansion: Establishing nurtured partnerships with local entrepreneurs to open new store franchises, ensuring the brand\'s physical presence grew in key locations such as Dubai, Riyadh, and other major cities.Regulatory Compliance: Ensured that all products met the Halal certification and bio-organic standards in the region, working closely with local authorities and certification bodies.Brand Promotion & Networking: Actively participating in regional beauty and cosmetic trade shows, fostering relationships with potential partners, distributors, and franchise owners to strengthen the brand’s footprint in the Middle East.Sales Growth & Revenue Targets: Developed and executed plans to achieve aggressive growth targets, ensuring continuous revenue generation through new franchisees and optimizing the performance of existing partners.

Norwegian University of Science and Technology (NTNU)

Master, Computer Engineering

GIFT University

Bachelor of Computer Science (B.cs)

Politecnico di Milano

Master, Computer Engineering