Siraj U.

About Siraj U.

I have extensive experience managing, directing, and growing multidisciplinary teams while delivering pixel-perfect outcomes guided by clear objectives and purpose. My greatest aspiration is to bring lasting value to every company, organization, and individual I collaborate with—through refined skill, strategic insight, and an unwavering drive to learn and evolve.I view every project as an opportunity for growth and the continued perfection of my craft through meaningful goals, creative problem-solving, and purposeful execution. Even when objectives are undefined or resources are limited, I approach the challenge as a chance to become a more refined, adaptive, and resourceful version of myself—ultimately ensuring that every deliverable reflects excellence, clarity, and intent.

Experience

1. Creative Director

   Insight Health Systems

   Oct 2020 — Present · Flint, MI, US

   As Creative Director, I oversee all creative and visual strategy across Insight’s multi-state health system — from brand development to content execution.Key Contributions:Established and grew the in-house creative department, managing designers, photographers, and video editors.Developed and implemented Insight’s unified brand identity across all hospitals, clinics, and service lines.Directed and produced photo and video campaigns showcasing providers, patient stories, and community impact.Built Insight’s social media presence from the ground up — growing engagement and visibility across Instagram, TikTok, YouTube, and YouTube Shorts.Collaborate with the Marketing Director and partner agencies to execute high-performing, data-driven campaigns.Oversee creative operations to ensure every deliverable aligns with Insight’s mission of patient care second to none.

Education

• University of Michigan

  Bachelor of Arts (BA), Design and Visual Communications, General

  2009 — 2013