Usman Shaikh
Performance Marketing Specialist | Google Ads & Meta Ads Certified | Data-Driven Digital Marketer | Email Marketing | ROI-Focused Campaigns
- Role
- Performance Marketing Specialist at Terbium Solutions Pvt. Ltd
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Usman Shaikh
I’m a Performance Marketing Specialist passionate about turning clicks into conversions…
Experience
Performance Marketing Specialist
Jan 2024 — Present · Mumbai, IN
Managed and optimized multi-channel paid campaigns on Google Ads and Meta Ads• Conducted A/B testing on creatives and landing pages to improve conversions and lower CPA• Used Google Analytics to track user behaviour and inform performance improvements• Monitored and reported on KPIs: CTR, CPC, ROAS, CPA, and conversion rate• Collaborated with creative and client teams to align assets with campaign goals• Developed weekly/monthly performance reports and led client strategy calls• Conduct in-depth keyword research and identify best target audience • Analysed campaign data and performance metrics• Collaborated with clients and internal stakeholders • Coordinate with designing team for creatives • Lead performance review meeting with clients• Leverage Google analytics to monitor audience behavior• Review website and do competitive analysis which help to get right audience • Research and recommended third-party tools & intergradation
Education
University of Mumbai
Bms
2011 — 2014
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