Usha Stanford
Senior Director - Buying, eCommerce | Assortment Strategies, Merchandising, Retail Buying
- Role
- Senior Director, Nam Ecom Buying at adidas
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Usha Stanford
With over a decade of experience in merchandising and strategic planning, I specialize in e-commerce and consumer-centric solutions at adidas as the Senior Director, NAM eCom Buying. My work is rooted in aligning brand storytelling with business objectives to inspire consumers while achieving financial and commercial targets. I am motivated by creating impactful product offerings that resonate with diverse audiences and contribute to adidas\' mission of innovation and sustainability. Currently, I lead e-commerce buying strategies at adidas, collaborating with cross-functional teams to optimize seasonal assortments and deliver compelling consumer experiences. Through my expertise in merchandising and leadership, I drive business growth and ensure alignment between brand vision and market demands.
Experience
Senior Director, Nam Ecom Buying
Dec 2023 — Present · Portland, OR, US
Education
Academy of Art University
Fashion Merchandising and Marketing
Skills
- Apparel
- Store Management
- Fashion
- Sporting Goods
- Wholesale
- Trend Analysis
- Footwear
- Trend
- Visual Merchandising
- Cross-Functional Team Leadership
- Sportswear
- Marketing Strategy
- Retail
- Inventory Management
- Product Development
- Multi-Channel Retail
- Merchandise Planning
- Retail Buying
- Assortment
- Merchandising
- Outerwear
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