Ushasis Saha

About Ushasis Saha

Great brands are not just built, they are experienced, lived, and loved every day.”Ever wondered how brands become household names? I help architect that journey. A marketer with technology expertise. A strategist with execution focus. A leader with passion for growth. I thrive at the intersection of strategy, creativity, and technology and turning bold ideas into high-impact business growth stories.For me, marketing has never been about selling products, it has always been about creating stories people remember, experiences they cherish, and connections that endure. From bringing a floor cleaner to life with Amitabh Bachchan, to shaping “Playful Romance” with Engage deodorants, to launching Amazon Karigar that impacted the lives of 800K artisans, I’ve discovered that the real magic lies in turning bold ideas into meaningful impact.So here’s the question I live by: What does it truly take to build a business from scratch, and scale it into a 100+ crore success story in record time?What I bring to the Table- Brand Creation & Strategy- Consumer Marketing & Digital Transformation- D2C, E-commerce & Performance Marketing- AI, ML & Generative AI Applications- Sales Leadership & Strategic Partnerships- M&A, Ventures & Business Development- Manufacturing, Supply Chain & SourcingWhat Defines My Journey?Over 21 years, I’ve launched and scaled three ₹100 Crore+ brands, created the “Pocket Perfumes” category (>₹100 Cr in Year 1), and scaled Fiama, Engage, Maxkleen, Amazon Karigar and Wipro lighting. My work, from iconic campaigns with Amitabh Bachchan & Deepika Padukone to Amazon Karigar, has delivered disruptive growth and global recognition.Bringing Expertise Across Functions & IndustriesMy career spans FMCG, Consumer Tech, E-commerce, and AI — from scaling FMCG sales and building D2C brands to driving M&A and start-up investments. With expertise across Marketing, Sales, Manufacturing, and Technology, plus training as a Fragrance Evaluator, Full Stack Developer, and AI & Gen AI specialist, I thrive at the intersection of business, creativity, and technology.My Leadership BeliefGrowth happens when strategy inspires, execution delivers, and people feel empowered to innovate fearlessly.If you’re building for scale, transformation, or breakthrough innovation—let’s connect and explore possibilities.

Experience

1. Gm - Business Development

   Wipro

   Jul 2019 — Present · Bengaluru, IN

   As General Manager - Business Development at Wipro, I drive both organic and inorganic growth for Wipro’s Consumer Care & Lighting business, leading teams across categories to launch new brands, scale portfolios, and deliver transformation-led business expansion.Achievements:• Built business plan, team, and infrastructure to successfully enter the Agarbatti market with Santoor in 2025• Launched Maxkleen in Home Care, creating high-impact brand awareness with Amitabh Bachchan campaigns (17% TOM)• Established team and ecosystem to launch Bio-essence as a D2C-first skincare brand via digital transformation• Drove two strategic investment deals (one acquisition and one start-up) with full end-to-end responsibility• Promoted to GM within the first year for delivering results across growth drivers

Education

• Indian Institute of Technology, Kharagpur

  Bachelor of Technology (B.Tech.), Electrical and Electronics Engineering

  1998 — 2002

• Indian Institute of Management Bangalore

  Master of Business Administration - MBA

  2002 — 2004

Skills

• Key Account Management
• Personal Care
• Customer Insight
• Product Development
• Key Account Development
• Trade Promotions
• Brand Management
• Fmcg
• Brand Equity
• Shopper Marketing
• Categorization
• Trade Marketing
• Consumer Products
• Competitive Analysis
• Distributed Team Management
• Customer Marketing