Usha Rani Rajashekar
Global Marketing Communications Manager@Biocon Biologics | Ex-ZEISS | Marketing Communication & Brand Strategy Expert
- Role
- Global Marketing Communications Manager at Biocon Biologics
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Usha Rani Rajashekar
As a seasoned marketing communications specialist with over 14 years of industry experience, I bring a unique blend of creativity and analytical prowess. My expertise lies in shaping strategic marketing campaigns that resonate with target audiences, having successfully executed product launches and brand strategies that increased lead generation by 30%. Throughout my career, I have driven a 200% growth in social media engagement and handled viral PR campaigns, resulting in over 250 media mentions and 13M+ impressions.I excel in healthcare, with a particular passion for improving patient education through innovative communication strategies. My strength lies in my ability to adapt to challenges, having introduced cost-saving remote demo systems that reduced logistics expenses by ₹1.2 crores during the pandemic. I thrive in dynamic environments, leading teams across departments to ensure seamless collaboration, and I am always focused on aligning marketing initiatives with overarching business goals. Whether it\'s building brand awareness, managing external communications, or developing integrated digital marketing plans, I am dedicated to delivering measurable success and adding long-term value.#MarketingCommunications #DigitalMarketing #BrandStrategy #HealthcareMarketing #LeadGeneration #SocialMediaGrowth #ProductLaunches #PRCampaigns #CrisisManagement #InternalCommunications #CrossFunctionalLeadership #KOLManagement #MarketingInnovation #BrandAwareness #PatientEducation #StrategicMarketing
Experience
Global Marketing Communications Manager
Mar 2025 — Present · Bengaluru, IN
Education
Sheshadripuram Arts, Science & Commerce College, Sheshadripuram , Bangalore-20
Bachelor's degree, Electrical and Electronics Engineering
Ms Engineering College
Bachelor of Engineering - BE, Electrical and Electronics Engineering
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