Ushamrita Choudhury

About Ushamrita Choudhury

I\'m a consumer-minded, yet business-oriented marketing professional harnessing over 15 years\' worth of marketing, tech & digital experience in helping businesses engage with customers & grow in value. For me, connecting brands & consumers meaningfully, yet profitably, is a passion bordering on obsession!I work deftly with consumer needs & wants by crafting compelling brand stories, marketing campaigns, user experiences, customer journeys & more using digital media & channels, marketing technology hacks & many other elements that make up the digital ecosystem of a consumer & business.I\'m equally comfortable working with traditional, physical channels & media in the marketing mix to enable seamless, engaging & integrated marketing experiences.At heart, I\'m a writer & artist nurturing a deep interest in spirituality, personal development, ethics, digital, technology & the human condition, and my super long-term life goal is to write to my heart\'s content on whatever it is that makes me think hard & feel deep.Outside of my work, gardening, photography, art, writing, strength training, research + reading, nature study, cooking & spiritual explorations are some of my favourite things.Creativity is my life force, and I learn Rabindra Sangeet & explore fine art as a means to commune with my innate creative spirit.

Experience

1. Senior Marketing Strategist

   Mashreq

   Jul 2025 — Present

   Leading strategic marketing projects for the Bank\'s strategic partnerships, new product launches & customer lifecycle campaigns across traditional + digital media & channels for the Bank\'s high income products as consultant with Dautom.

Education

• MICA | The School of Ideas

  PG Programme, Digital Marketing & Brand Communication

• SDA Bocconi

  Master of Business Administration - MBA, Business Administration and Management, General

• St. Xavier's College

  PG Diploma, Mass Communication/Media Studies

• University of Mumbai

  Diploma, Aesthetics

• University of Mumbai

  Bachelor of Arts - BA, Economics (Majors)

Skills

• Art Criticism
• New Business Development
• Artist Management
• Business Alliances
• Business Communications
• Team Management
• Strategy
• Content Development
• Marketing Research
• Crm
• Loyalty Programs
• Integrated Marketing
• Marketing Management
• Market Analysis
• Email Marketing
• Campaign Managment
• Business Analysis
• Business Strategy
• Market Research
• Marketing
• Blogging
• Lead Generation
• Vendor Management
• Brand Management
• Management
• Competitive Intelligence
• Marketing Strategy
• Internal & External Communications
• Feature Articles
• Account Planning & Management
• Business Development
• Digital Marketing
• Relationship Marketing
• Marketing Automation
• Data Analysis
• Creative Development
• Brand Development
• Brand Developement
• Media Planning
• Content Management