Usha B
B2B Marketer | IIM Bangalore | NIFT
- Role
- Director, Global Marketing Services at Aurigo Software Technologies
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Usha B
An unconventional blend of fashion design, an IIM B pedigree, and a successful marketing career define my diverse journey. As a B2B marketer in both services and product spaces, I bring a unique mix of creativity and analytical prowess to the table. I\'ve led teams and orchestrated Go-To-Market (GTM) strategies for new and existing products, achieving ambitious marketing objectives. With hands-on experience in demand generation, content creation, digital marketing, and corporate branding, I see marketing as a unified entity while appreciating its nuances. I fuse experience, leadership, and a creative edge into every endeavor.
Experience
Director, Global Marketing Services
Jan 2025 — Present · Bangalore Urban, IN
Responsible for building and nurturing the marketing team based out of India. From ground zero to a team of 18 incredible minds – the journey has been nothing lesser than ‘amazing’. Content, design, digital marketing, social media, marketing operations, demand generation, and market research are the spaces where we are making a difference, enabling Aurigo in its next growth trajectory.
Education
National Institute of Fashion Technology, India
B.Des, Fashion Design
2006 — 2010
Indian Institute of Management Bangalore
Post Graduate Diploma in Management
2014 — 2016
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