Vignesh V

About Vignesh V

Accomplished Consumer Insights Researcher and Data Analyst with a robust background in market research, brand health performance, and consumer experience enhancement. Proven track record in driving business objectives through comprehensive data analysis, innovative research methodologies, and effective stakeholder communication. Recognized for exceptional leadership, strategic planning, expertise in leveraging large datasets to deliver actionable insights.In my most recent role as a Consumer Experience Researcher at IDP Education, I conducted extensive quantitative and qualitative research across over 25 diverse projects. I leveraged insights to create detailed personas and user journey maps, providing strategic guidance for design and development processes. Additionally, I launched initiatives to benchmark competitors, utilizing metrics such as NPS, EPS, and Google Trends data to gain a competitive edge.Throughout my career, I have demonstrated a strong ability to analyze complex data and translate it into strategic initiatives that enhance consumer experience and drive business growth. I successfully utilized social listening and big data analytics to pinpoint regional consumer preferences, which significantly increased ROI for a product launch tailored for different parts of the country.

Experience

1. Senior User Experience Researcher

   Ashley Furniture Industries

   Jul 2025 — Present · IN

   Lead mixed-methods UX research using A/B testing, regression modeling, and statistical significance testing to optimize digital experiences• Conduct ethnographic studies, usability testing, and card sorting with SPSS, R, and advanced statistical analysis techniques• Execute quantitative research through conjoint analysis, factor analysis, and predictive modeling for customer segmentation insights• Perform conversion optimization using hypothesis testing, confidence intervals, and experimental design across e-commerce platforms• Apply time-series analysis, cohort analysis, and machine learning algorithms to generate data-driven product strategy insights

Education

• Anna University Chennai

  Bachelor of Technology (B.Tech.), Petroleum Engineering

  2011 — 2015

• Jain (Deemed-to-be University)

  Master's degree, Psychology