Urvi Shah
your beauty girlie 🎀 | senior web writer | nykaa ex: POPxo, HUL, Femina, Outlook Traveler
- Role
- Senior Executive Web Content Writer & Strategist at Nykaa
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Urvi Shah
Long story short:Hi! I\'m Urvi. I write stories that make people click, connect, and sometimes, even check out! Short story long:Deep dives, hot takes, scroll-stopping copy. Beauty, travel, food, and culture. You ask, and l\'ve probably tried it.Hi, I\'m Urvi. You may have read my one-liners on the Nykaa homepage, a long form beauty feature on POPxo, or a pandemic-era story tucked away into one of Outlook Traveler\'s magazines.I love crafting content that makes people pause, relate, save, share — the kind that feels warm, textured, and human — while still being strategic enough to move metrics.My work sits where culture meets commerce: storytelling that\'s thoughtful and high-performing. What I bring to the table:1. Trend-led editorial strategy & storytelling 2. Campaign messaging that feels fresh, cohesive & on-brand 3. Shoot conceptualisation + on-set creative direction 4. Data-informed, audience-first content that drives engagement & conversion 5. A well-curated Pinterest board and an iced coffee within arm\'s reach If you\'re building something with heart and a point of view — we\'ll get along.
Experience
Senior Executive Web Content Writer & Strategist
Jun 2025 — Present · IN
Education
St. Xavier's College
Bachelor's of Mass Media
2018 — 2021
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