Urvashi Makwana
Celebrating good hair day, everyday @ Loreal | Ex Asian Paints
- Role
- Marketing Manager at L'Oréal
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Urvashi Makwana
Self-driven, result oriented, marketing professional with a strong understanding about…
Experience
Marketing Manager
Dec 2022 — Present · IN
Brand Management- Crafting and maintaining a consistent brand voice and tone across all online + offline touchpoints, includingsalon partners, e-commerce, off platform media & owned media• Product Management- Managing & planning product mix across channels, including product showcase, pricing & positioning acrossall channels- Collaborate with cross functional teams to launch new products & formats- Develop differential channel strategy• Digital Marketing- Collaborating with digital team to develop & execute annual full-funnel marketing plans- Work with agencies to develop full-funnel content as per media plan- Craft integrated marketing communication for new launches through multiple- Monitor & analyze media campaigns to ensure brand KPI on awareness & saliency is maintained• Influencer & Social Media Strategy- Work with partner agency to conceptualize & execute influencer campaigns- Plan annual social media strategy for brand IG handle (BAU & Events)- Monitor & analyze brand KPI – Views, ER, Online Sentiment
Education
SIES College of Management Studies - India
Master of Business Administration, Marketing
2016 — 2018
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.