Urvashi Dixit

About Urvashi Dixit

With nearly 5 years of experience in social media and digital marketing, I specialize in building and executing data-driven social media strategies for B2B and B2C brands. My expertise lies in content strategy, audience engagement, and brand storytelling, helping organizations strengthen their digital presence across platforms such as LinkedIn, Instagram, Pinterest, Facebook, and X.I work at the intersection of strategy, creativity, and analytics, conceptualizing and directing social media campaigns that drive engagement, improve brand visibility, and deliver measurable results. I actively leverage AI-powered tools and social media analytics to optimize content performance, identify trends, and continuously refine social media strategies.A key part of my role involves developing structured content calendars, identifying platform-specific opportunities, and ensuring consistent brand messaging across channels. I collaborate closely with designers, visualizers, and marketing teams, providing creative direction and strategic briefs to translate ideas into impactful social media creatives and campaigns.I also contribute to thought leadership initiatives and executive branding, helping position company stakeholders as industry voices through LinkedIn content, expert insights, and strategic storytelling.I am passionate about exploring emerging social media trends, AI-driven marketing tools, and innovative content formats that help brands build stronger digital communities and meaningful audience engagement.Professional Skills:• Social Media Strategy & Content Planning • B2B & B2C Social Media Marketing • Thought Leadership & Executive Branding • Social Media Analytics & Performance Reporting • Online Reputation Management & Community Engagement • Competitor Analysis & Trend Monitoring • Campaign Planning & Digital Content Strategy • Creative Direction & Visual Content Briefing for Social Media • SEO & Hashtag OptimizationAI Tools for Social Media MarketingChatGPT • Canva AI • Perplexity • Social Media Automation Tools.I enjoy connecting with professionals, exchanging ideas, and sharing insights on social media strategy, AI in marketing, and digital brand growth.

Experience

1. Senior Marketing Executive

   Cybage Software

   Oct 2023 — Present

   Develop and execute AI-powered social media strategies aligned with corporate B2B branding objectives to enhance brand visibility, engagement, and audience growth.• Manage and grow the company’s organic social media presence across platforms including LinkedIn, Twitter (X), Facebook, Instagram, and YouTube, ensuring consistent brand messaging and positioning.• Plan and implement organic social media campaigns to promote thought leadership, success stories, blogs, whitepapers, capability posts, and company announcements.• Curate and create engaging, platform-specific content using AI tools, including text, visuals, carousels, and short-form videos to improve engagement and storytelling.• Develop and manage monthly social media content calendars, covering blogs, industry insights, employee stories, leadership content, festive posts, and capability highlights.• Conduct month-on-month social media performance analysis, tracking metrics such as reach, impressions, engagement rate, follower growth, and top-performing content.• Perform competitor benchmarking and social media analysis to identify trends, content opportunities, and strengthen brand positioning.• Monitor industry trends, brand mentions, and conversations using AI-powered social listening and ORM tools to inform content and engagement strategies.• Collaborate with marketing, design, and content teams to ensure consistent brand messaging and visual identity across channels.• Develop and execute thought leadership strategies for company stakeholders, including executive LinkedIn posts, expert insights, and opinion pieces.• Stay updated with emerging social media platforms, AI marketing tools, and digital trends to continuously improve social media strategy.

Education

• MIT School of Business

  Bachelor of Business Administration, Marketing

  2014 — 2017

• MICA | The School of Ideas

  Post Graduation Certification, Digital Marketing and Communication

  2020 — 2021

• Udacity

  Digital Marketing Nanodegree , Digital Marketing

  2018 — 2018