Urszula Bosco

About Urszula Bosco

I am creative.I am a strategist.I am driven.I am unique.I am fluent in five languages. I am a brand and creative strategist experienced in leveraging research and consumer insights to produce tactics that emotionally connect brands to their customers. I have worked with brands in the digital and traditional space by generating challenging strategies that could seamlessly merge the two realities and successfully engage their audience. My responsibilities included- SWOT and competitive landscape analysis- Designing and conducting primary/ secondary research- Data analysis - Developing brand positioning, look and feel, tone - Digital strategiesMy background also includes social media and event planning for fashion and lifestyle brands.I have worked on digital branding strategies with Fortune 500 companies, GP America, Bliss Spa, AOL, and Kleinfeld Bridals.Portfolio: http://issuu.com/urszula.bosco/docs/urszula_bosco_portfolio_

Experience

1. Marketing and New Business Development Director

   Berlin Packaging Jansy

   Feb 2022 — Present · New York, NY, US

   Expanded company overall product offering and marketing strategies • Analyzed market trends in USA and globally to create innovative propositions for packaging and formula• Identified emerging and high-profile new beauty accounts • Partnered with Sales Directors to help them in closing new business• Built solid relationships with key industry decision makers, partners, clients to support new business efforts• Trained and onboarded new sales directors • Researched and identified new vendors based on company needs and market demand • Developed and implemented marketing strategies that include SEO, Digital Marketing and PR• Created targeted marketing material to announce new offerings

Education

• Università degli Studi di Milano-Bicocca

  B.S, Marketing, Communication and International Trade

  2006 — 2010

• The University of Texas at Austin

  M.A, Advertising

  2010 — 2012

• Texas McCombs School of Business

  Brand Management, New Product Development

  2010 — 2010

Skills

• Organizing
• Creative Direction
• Photography
• Brand Development
• Presentations
• Marketing Communications
• Sales Presentations
• Brand Awareness
• Social Media Marketing
• Sales
• Digital Marketing
• Styling
• Event Planning
• Google Analytics
• Event Management
• Digital Strategy
• Marketing
• Client Presentation
• Sales Process
• Marketing Strategy
• Fashion
• Creative Strategy
• Market Research
• Advertising
• Social Media
• Press Releases