Ursula Robinson

About Ursula Robinson

I’m a senior communications leader with 14+ years of agency experience advising healthcare, biopharma, and health services clients at the intersection of media relations, public affairs, health policy, patient advocacy, and corporate reputation.I specialize in helping organizations navigate and communicate complex topics, including disease education, regulatory and data milestones as well as health policy inflection points, and translating them into clear, credible communications for media, policymakers, and other key stakeholders. As Director, Client Experience at Weber Shandwick, I lead communications, public affairs and policy-focused programs for a variety of healthcare clients. I’m known for calm leadership under pressure, strong operational and financial stewardship, and building trusted relationships with clients and teams alike. I thrive in agency environments that value curiosity, rigor, and smart, straightforward communication, especially when the issues are complex and the stakes are high.

Experience

1. Director

   Weber Shandwick

   Oct 2022 — Present · Dallas-Fort Worth, TX, US

Education

• Wernher-Heisenberg-Gymnasium Garching

  Abitur

  1996 — 2005

• Malmö University

  Peace and Conflict Studies

  2007 — 2007

• The University of Bonn

  Master's Degree, North American Studies

  2008 — 2011

• Catholic University of Eichstätt-Ingolstadt

  Bachelor of Arts (B.A.), European Studies: Language - Literature - Culture

  2005 — 2008

• York University

  Graduate Program in Humanities

  2009 — 2010

Skills

• Word of Mouth Marketing
• Project Management
• Concept Development
• Ms Office
• Event Planning
• Multi-Channel Marketing
• Crisis Prevention
• Blogger Relations
• Search Engine Optimization (SEO)
• Social Media
• Writing
• Healthcare Consulting
• Strategy Development
• Healthcare Communication (Otc - Dtc - Rx)
• Public Relations
• Media Monitoring
• Media Relations
• Crisis Communications
• Account Management
• Content Creation