Ursula Dagres-Clausing

About Ursula Dagres-Clausing

Strategic marketing leader driving transformative growth, developing and launching customer-centric nutrition brands globally worth $650M. Identify market trends and capitalize on data-driven insights and scientific research. Create and execute comprehensive Go-To-Market strategies for B2C and B2HCP that increase sales, customer reach, and exceed corporate revenue and profitability goals. Astute problem solver fostering collaboration across regions and cultivating a culture of continuous improvement.Nutraceuticals/nutritional supplements, health & wellness, frontiers of healthcare, biotech, natural products, technology applications of wellnessDiligent, analytical thinker with excellent problem-solving and cross-cultural communication skills. Multi-lingual - English, German, Greek and foundations of French, Spanish and Italian. • Achieve more, together• Understand the value of listening• Stay curious • Global Product Launches• Product Innovation and Renovation• Strategic Marketing Planning• Team Leadership• Cross-functional Leadership• Product Marketing• Global Marketing Campaigns • Marketing Communications & PR Management• Creating Marketing Synergies • Product Roadmap• Product Development • Branding & Positioning• Marketing Agency Collaboration• Budget Management • Regulatory Affairs Understanding • Market Analysis • Market Research • Process Improvements • Collaboration with Research Scientists • Revitalized languishing omega-3 fatty acid project, launching #1 selling brand globally • Created global market campaigns with agencies for omegas, vision and women\'s health • Developed multi-language label strategy in collaboration with regulatory affairs to save in label costs.• Researched the market, drove new product development and managed over 200 nutritional products, positioning and formulations to grow nutrition brand to over $50 million. • Grew lifestyle medicine program to $33 million via marketing campaigns, communications & new technology initiatives.

Experience

1. Global Brand Manager

   Amway

   Jun 2020 — Present · Orange County, CA, US

   Managed $220M global omega category with responsibilities growing to >$638M. Managed and developed team of 4 for Omegas, Vision, Women’s / Beauty Platform, Kids, Men’s, N Gummies, Packaging and Sustainability, innovating, growing, and renovating categories. Directed $389M global healthy aging platform, heart health, sleep, memory and joint health categories, providing strategic recommendations for product roadmap and renovations.

Education

• USC Marshall School of Business

  B.S., Business Administration/Marketing

• University of Southern California

  EMBA Executive Master of Business Administration , General Management

Skills

• Coaching
• Web Initiatives
• Advertising Management
• Sales
• Public Relations
• Entrepreneurship
• Strategy
• International Marketing
• Market Analysis
• Corporate Wellness
• Business Planning
• Lifestyle
• Online Marketing
• Nutritional Counseling
• Healthcare Marketing
• Product Management
• Global Business Development
• B2b
• Healthy Lifestyles
• Marketing Communications
• Management
• Start-Ups
• Product Development
• Social Media Marketing
• Marketing
• Strategic Planning
• Cross-Functional Team Leadership
• Program Management
• Product Marketing
• Social Media