Ursula Ayrout
CMO, Marketing Strategy and Revenue Growth Expert.
- Role
- Operating Partner at Goldman Sachs
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Ursula Ayrout
Ursula Ayrout is a CMO-level marketing leader and CEO of Measure Co, a B2B SaaS marketing agency that specializes in go-to-market strategy, positioning, and pipeline acceleration for high-growth startups and enterprises. With a proven track record of building pipeline from scratch, company leaders trust her instincts, which are based on 25+ years of experience at fast-growing companies like Pantheon, Salesforce, HP, and Business Objects. These companies relied on her to accelerate their growth trajectory, consistently exceeding growth targets and market expectations.Born and raised in Sydney, Australia, and with a fascination for marketing and technology, Ursula focuses on whatever a company needs to do next to drive customer growth—whether that means identifying sales channels, generating demand, developing positioning and messaging, or mentoring their teams. She has consistently delivered breakthrough results across some of the world\'s most recognized technology companies, establishing herself as a transformational leader who combines strategic vision with tactical execution.
Experience
Operating Partner
Jun 2021 — Present
At Goldman Sachs, I have the privilege of working alongside the investment teams to evaluate promising opportunities during due diligence. But the real work begins once a company joins our growth portfolio. That’s when I roll up my sleeves and partner with CEOs and their leadership teams—helping them sharpen their go-to-market strategies, scale their businesses, and navigate the challenges of rapid growth. It’s all about building strong relationships, unlocking potential, and setting these companies up for long-term success.
Education
Western Sydney University
Bachelor, Commerce major Marketing
1995 — 1998
Skills
- Software as a Service (Saas)
- Business Development
- Lead Management
- Marketing Automation
- Marketing
- Multi-Channel Marketing
- Saas
- Demand Generation
- Marketing Operations
- Management
- Strategy
- Messaging
- Field Marketing
- Salesforce.com
- Sales Enablement
- Start-Ups
- Thought Leadership
- Business Alliances
- Business Objects
- Business Intelligence
- Cloud Computing
- Product Marketing
- Romi
- Crm
- Enterprise Software
- Customer Relationship Management (Crm)
- Professional Services
- Lead Generation
- Go-to-Market Strategy
- Marketing Communications
- Integrated Marketing
- Marketing Roi
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