Ursula K. Douglas
Managing Principal & Chief Strategist, Sprout Consulting Group | Healthcare Marketing & Commercialization Leader | Helping Healthcare Brands Strengthen Trust, Reach & Impact
- Role
- Founder & Chief Strategist at Sprout Consulting Group
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Ursula K. Douglas
Strategy and operations partner supporting healthcare, MedTech, and public health…
Experience
Founder & Chief Strategist
May 2025 — Present
Sprout Consulting Group is a healthcare marketing and communications consultancy built to help medical technology, pharmaceutical, and healthcare organizations bridge the gap between digital potential and measurable impact.With nearly 15 years of hands-on healthcare marketing and sales experience, Sprout partners with enterprise and public sector clients to strengthen strategy, patient engagement, and market performance. We bring the depth of an in-house strategist with the agility of an external partner, supporting projects that span brand development, commercialization, and communications alignment.Core Services:• Healthcare Marketing and Communications Strategy: Building integrated campaigns that drive awareness, trust, and measurable engagement.• Fractional CMO Support: Providing executive-level strategy and execution leadership for marketing, commercialization, and communication functions.• Digital Transformation Support: Aligning digital tools, messaging, and marketing operations for scalable growth and consistency.• Brand Development and Positioning: Clarifying value propositions that resonate across patient, provider, and stakeholder audiences.• Patient Engagement and Experience Strategy: Designing programs that connect the science of care with the human experience of healthcare.Sprout’s mission is simple: to cultivate stronger healthcare brands from the ground up, helping clients grow trust, reach, and impact in an evolving healthcare landscape.
Education
University of Louisiana Monroe
Bachelor of Arts (B.A.), Mass Communication - Public Relations
2008 — 2011
Skills
- Public Relations
- Media Relations
- Management
- Press Releases
- Policy
- Leadership
- Training
- Access
- Community Outreach
- Sales
- Sales Operations
- Customer Service
- Strategic Planning
- Public Speaking
- Social Media
- Advertising
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