Ursula Casanova
Visual Designer | Print | Digital
- Role
- Senior Graphic Designer at OLIVER | The Brandtech Group
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Ursula Casanova
I\'m a visual designer with over 10 years of experience. I specialize in both print and digital design with a focus in the CPG industry. My approach to design is data-driven and human-centered. I love asking questions and getting to the root of the problem, gathering as much data as I can, while keeping the consumer\'s full experience in mind throughout a project.Outside of design, here\'s some other things about me: I recently became obsessed with houseplants, I\'m a severe weather + tornado enthusiast, baking is my stress-reliever (as is cuddling my cats), and gaming and music have been my lifelong hobbies.
Experience
Senior Graphic Designer
Apr 2025 — Present
Creates effective and brand-faithful designs across print and digital platforms. Collaborates closely with account and project managers, and copywriters to ensure projects stay on track and aligned with client goals. Manages and mentors a team of designers by providing art direction, project support, and guidance on professional development. Trains and supports team on client nuances, and client and project history. Supports team by helping unravel complex briefs to deliver clear, effective creative solutions.
Education
The Art Institute of California-Los Angeles
Bachelor of Science (B.S.), Media Arts & Animation
2009 — 2010
Kendall College of Art and Design
Bachelor of Fine Arts (B.F.A.), Graphic Design
2011 — 2014
Skills
- Copywriting
- Adobe Fireworks
- Packaging Design
- Art Direction
- Css3
- Graphic Design
- Music
- Branding & Identity
- Illustrator
- Adobe Creative Suite
- Flash
- Posters
- Mac
- Indesign
- Logo Design
- Integrated Marketing
- Advertising
- Css
- Photoshop
- Typography
- Concept Development
- Html 5
- Layout
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