Urshita Patel

Marketing Expert Meta Project @埃森哲

Ottawa, ON, CA

As a Meta Marketing Expert at Accenture, I partnered with Meta to deliver strategic advertising solutions for clients across diverse industries. My role focused on optimizing digital marketing performance, strengthening client relationships, and enabling advertisers to achieve measurable business growth.Key Responsibilities & Achievements: • Provided consultative guidance on Meta advertising solutions, helping clients implement best practices for campaign setup, optimization, and measurement. • Managed a portfolio of 150+ advertisers, delivering tailored strategies that drove higher ROI, improved CTRs, and reduced CPA across campaigns. • Conducted comprehensive digital audits and advised on campaign structure, targeting, budget allocation, and creative optimization. • Facilitated data-driven decision making by interpreting performance insights and presenting actionable recommendations to C-level executives and marketing teams. • Led upselling and cross-selling initiatives, resulting in an average 2.5x growth in advertiser adoption of Meta products and services. • Collaborated with cross-functional teams to ensure seamless technical integration of Meta tools, including Meta Pixel, Conversions API, and Events Manager. • Delivered training and enablement workshops, enhancing client advertising skills and improving adoption of Meta’s latest features.