Uroosa Masroor
Senior Executive - International Sales @Mku
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WORK HISTORY
Senior Executive - International Sales @Mku
Kanpur, IN
MKU Ltd. is a global defence and homeland security company on a mission to empower heroes. They are one of the leading solution providers for advanced optronic and ballistic protection solutions for soldiers and platforms for military, paramilitary, homeland security, police and special forces. With a customer base in over 100 countries, MKU strives to empower heroes, who stand in the line of duty, through their smart solutions that deliver confidence. Their operations are based in India and Germany. They have provided protection to over 3 million soldiers and platforms, across 230 forces, till date. Their Netro night vision and thermal devices provide excellent detection, identification & recognition capability to soldiers at night to enhance their night fighting capabilities. Their Kavro protection solutions offer enhanced protection for soldiers and platforms, using smart technologies, design and features. These include combat helmets, body armour, ballistic shields as well as ballistic solutions for naval, air and land platforms and vehicles.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Air Force School Cantt, Kanpur
Senior Secondary
Chatrapati Sahuji Maharaj Kanpur University, Kanpur
Bachelor of Education - BEd, Physical Science and Mathematics
Air Force School Chakeri, Kanpur
Higher Secondary, Science
DAV College, Kanpur
Master of Science - MS, Chemistry
Christ Church College, Kanpur
Bachelor of Science - BS
ABOUT UROOSA MASROOR
MKU Limited is a global defense and homeland security company based in India and Germany, which is a leading manufacturer and supplier of comprehensive ballistic protection solutions (for personnel as well as platforms) and electro-optic devices like Night Vision Devices and Day Optics. My experience spans end-to-end international tender bid management, including internal stakeholder coordination and timeline oversight. I also specialize in conducting thorough searches across platforms like Tenders Info, Tender Impulse, GEM, Palladium etc, with expertise in CRM system updates. I\'ve successfully conducted market profiling at major global exhibitions such as EnforceTac, Eurosatory, Milipol, Shot Show, WDS, LAAD, IDET, FIDAI, IDEX, Feindef etc. facilitating key stakeholder meetings in collaboration with marketing teams. I maintain organized databases and tracking systems to ensure efficient data management. Working closely with PwC Management consulting team, I helped develop Standard Operating Procedures (SOPs) for the International Sales department, driving compliance and operational efficiency. Additionally, I support employee training initiatives and prepare detailed reports and presentations for high-level meetings. My role also involves handling sensitive information with utmost confidentiality and discretion, as well as organizing comprehensive itineraries for international client visits, contributing to ongoing tenders and business development efforts. Given that my company is a B2B firm directly dealing with Ministries of Defense (MODs), the Ministry of External Affairs (MEA) and various defense government departments across the world, this makes my role particularly niche and specialized.
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